Just like many other industries, Indonesia automotive industry was knocked down by the Covid-19 pandemic. However, when the Indonesian government decided to loosen up the lockdown in the mid 2020, the automotive industry started to regain momentum. To boost the recovery process, the automotive industry collaborated with the media industry and the technology industry to create an online automotive festival, IOOF (Indonesia Otomotif Online Festival). It is the Biggest, Most Trusted, and Most Entertaining Automotive Online Festival in Indonesia.